Your website is the face of your company. It’s the first thing your potential customers see before they contact you. It drives conversion, drives engagement, and grows your audience.

Below are some key aspects of website design that shouldn’t be ignored.

Have a look at them!

Keep it Simple and Attractive

Think of Google, the most viewable search engine. It contains

• A search box in the middle.
• An option to change the locale
• “I feel lucky” button.

Despite this, the homepage remains simple and free from distractions. Popular websites follow the same design principle and focus on functionality.

Keep your website clean and simple. Users should have easy access to the information they need. Don’t make them work hard to find it.

It Should Be Mobile-Friendly

Your website must be compatible with all screen sizes. Otherwise, you will lose customers and get an SEO penalty. Scan your website to make sure it’s mobile-friendly. You may need to change some items.

For companies developing their first website, this is a great approach. It’s often easier to adapt a mobile website to a desktop than the other way around.

Readable

You may have the best design in the world, but the text is still king. If you search for a website design company in Dubai or the region you live in, you’ll find great readability there too.

The text contains the information users need to know. Search engines know this and rank your website accordingly. However, the text on your website must be consistent.

For better readability, consider these things:

• Use headings, subheadings, and bulleted or numbered lists.
• Choose colors that are easy on the eyes. You can use color scheme generators.
• Choose functional fonts that are visually appealing and easy to read.
• White spaces are parts of your site that remain blank to make room for elements such as text.

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Conversions and Engagements

Each of your web pages should encourage the visitor. Don’t overdo it and stick “Buy Now” buttons everywhere. Create different opportunities for your customers on each page.

For example, write a post that talks about your industry. At the bottom of the blog, you can use a CTA such as “Learn more about our services.”

Distribute CTAs on your website in smart places. This allows users to learn more about your business and spend more time on your website. As a bonus, this internal link is great for the organization.

Should be Accessible

Your website must be accessible to everyone, including those with special skills. Using alt text on images is a start. Test your accessibility with tools. This not only helps your SEO efforts but also shows that you are willing to go the extra mile for all of your audiences. This will increase your credibility as a business.

Things that can improve accessibility includes:

• Alternative text and its resizing
• Page titles
• Video and audio content is going popular. Adding can be more beneficial
• Color Contrast
• Keyboard navigation

Test Every Perspective!

All great websites share the principles listed above. But you still need to make some adjustments. On the one hand, your target group may have different desires and behaviors.  With these factors in mind, you should test your design changes. But don’t ignore the above perspectives. Track your results with analytics tools, keep what’s working well and improve what’s not working.