Social media has become so ubiquitous that we often take it for granted as part of our daily lives. But what about the arts? Is social media really an effective marketing tool for theatre-makers? And how can you use it to promote your show in a way that will help you reach new audiences? In this article, I explain why social media is a good theatre platform and some examples of how it works for artists such as Bristol Old Vic, who are already using it to promote their shows. Socialwick is a known social media platform for buying likes, views, and followers.
Social media can be influential
Social media can be a powerful tool, especially if you know how to use it. Social media has the power to influence people’s opinions, behaviour and decisions in ways that traditional media never could.
Social media is also an excellent platform for promoting your brand or business as well as getting new customers by word-of-mouth advertising (WOMA).
The Arts Council has recognised the importance of social media
They are encouraging theatres to embrace it, and have published a guide to social media for theatre on their website. This guide is available to download from their website and includes advice on how to use Facebook, Twitter and Instagram effectively as well as tips for creating content that people will want to share with their friends.
Bristol Old Vic has embraced social media
Bristol Old Vic has been very active on social media, with a YouTube channel, Facebook page and Twitter feed. In addition to these channels they have also created a blog and podcast. The theatre company also has an official website where you can find out more about what’s happening at Bristol OldVic Theatre Company (Bov) or download tickets for upcoming shows if you want to go see them live!
Webcam theatre is becoming a thing
Webcam theatre is a new way of engaging with audiences that can’t physically be at the theatre. It’s an opportunity for actors and directors to experiment with new ideas, reach out to audiences who might not otherwise attend live performances or use it as a way to connect with people who are not in their immediate area.
Webcam theatre has been around for years but only recently gained popularity as an affordable tool for independent artists who want to share their work online without worrying about what works best on social media platforms. The technology used by these companies varies from app (like Meerkat) to website streaming (like Livestream).
Social media is an important tool for theatre-makers to reach new audiences.
Social media allows you to connect with people all over the world who share your interests in theatre. If you have an idea for a play or musical that requires some extra funding then social media networks are an excellent way of raising money through donations from fans of the show.
Social media also allows us to create a sense of belonging amongst ourselves as well as those who may not normally attend our productions but still want to support what we do by buying tickets or making a donation towards our production costs (which in turn will help keep ticket prices low).
Conclusion
Social media has the potential to be a powerful tool for theatre-makers, by creating new audiences, engaging with existing ones, and generating critical discussion. It also provides an exciting opportunity for collaboration between different disciplines such as dance and performance art; digital technology; and traditional practices such as acting. It can also help develop new work in areas of interest such as text-based storytelling or public engagement projects using actors on social media platforms like Twitter!
