Gambling advertisements double in the Netherlands after the legalization of gaming


With online메이저사이트gambling now legal in the Netherlands and legal in the Netherlands, the number of ads on the subject has increased significantly in a relatively short interval. The country formally legalized iGaming in October 2021. This was followed by 11 casinos receiving licensing. The research conducted by Nielsen has shown that between November and October of 2020, more than 170,000 ads focused on the gambling industry worldwide. The same period was rampant, with over 366,000 advertisements.

Details of the Advertising Totals

Of the casinos online within the Netherlands, The biggest spender is Holland Casino. For two months, the company was able to spend 6.4 million euros on advertising. Toto was second place, with 4.6 million euros.

FairPlayCasino was in the second spot with 3.3 million. Batavia casino has spent 3.2 million. Tombola has decided to spend a smaller amount than 2.6 million. The money was used to pay for around 370,000 for advertisements and about 270,000 linked to gambling online.

According to Nielson according to Nielson, about 80 percent of advertisements were seen on websites and social media websites. There’s more flexibility for ads on the internet contrasted with telecasts. On TV, promotions are only shown at specific times to ensure that children aren’t being bombarded with daily ads.

Concern Over the Increase

Because the amount of advertising has increased dramatically in recent months, there is an enormous worry about whether there is a rise in gambling-related addictions across the Netherlands. The Tweede Kamer is the House of Representatives in the Netherlands and is concerned regarding the increased number of gambling 메이저사이트 ads in the last couple of months.

The House believes that the rise in gambling is likely to lead to increased gambling addiction in the Dutch. The MPs are suggesting that rules be tightened on gambling advertisements. They are primarily online and do not have the same restrictions as television ads.

Tweede Kamer is keen to see gambling advertisements being banned on the internet before nine at night. It would be similar to the one that is used in television advertisements. The House would also like to outlawed non-targeted ads promoting risk-taking games.

Experts and MPs believe that gambling on the internet could negatively impact society. Arie Dijkstra, a health psychologist, said that the growth of gambling advertisements and the legalization of online gambling alter the norms of society. This will result in an increase in the addiction to gambling.

Sander Dekker, minister of Legal Protection, stated that the minister is willing to look into the request for a ban from Tweede Kamer; however, he believes that it’s too early for a ban to be put in place. Sandra Molenaar, the Consumer Union director, showed concern and said that the profits outweigh the well-being of consumers.

She thinks that children will be at risk from the advertisements, and the lack of regulation could lead to children being exposed to the advertisements.

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