Berlin’s “Near Me” marketing SaaS solutions platform Uberall has raised $115 million in a new capital investment led by Bregal Milestone, Level Equity, United Internet, and Uberall management. Simultaneously, the company is announcing its definitive agreement to acquire Santa Monica, California-based proximity search optimisation tool MomentFeed. Uberall reports that the new funding will be used to accelerate growth in both the US and Canadian markets. As part of the deal, MomentFeed CEO Nick Hedges will join Uberall’s executive leadership team as Chief Strategy Officer and Executive Vice President North America.

Founded in 2012 by David Federhen and Florian Hübner, Uberall provides brands with the ability to drive sales through location-based marketing. Uberall helps bridge the gap between all the touchpoints a consumer has with a local outlet: from finding, persuading, buying and recommending, to returning as a regular customer.