Berlin-based Latana picks up €36 million for brand tracking and consumer insights platform

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For too long, brand marketers have been left behind, and have made decisions on gut feeling, rather than data. Berlin-based brand tracking and consumer insights platform Latana has raised €36 million in funding to help brands figure out how they are being perceived by their target audience. The Series B equity round was led by Oxx, a specialist growth-stage SaaS investor, with participation from Balderton Capital and Kreos.

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