Social media is a huge part of people’s lives. According to Global Statistics, Canadians use different platforms to connect and stay updated. The most popular of these platforms is Facebook, with 76.90% of the 28.37 million internet users actively logging in. Next is Instagram with 58.20%, Twitter with 36.80%, Pinterest with 34.50%, and TikTok with 32.30% of users engaging in content. These figures are great proof that aside from a comprehensive and professional-looking website, establishing a remarkable social media presence is a must. With the help of an SEO company, you can work on improving your business’ reputation on these sites.
Social media marketing allows you to get ahead in the competition. It opens amazing opportunities to increase brand visibility and awareness, customer connectivity, and sales. To maximize its potential, you need to properly use it. Here are the 7 golden rules of using this platform to promote and market your spa and clinic:
1. Keep an open ear for your clients
The best feature of social media platforms is their ability to bridge the business and its market. The first step then to winning more clients is to listen to what they want and need.
The businesses that have won the game gained a large fan base because they know how to listen to their followers. Keeping communication lines to find out what they need and how products and services you offer can satisfy these makes it easier for you to look for ways to meet them.
Aside from your existing clients, this platform also allows you to eavesdrop on what competitors are up to. You can be one step ahead of them if you are a keen observer of the strategy they apply on social media.
2. Focus on a single target and plan your social media activities on that
Are the products and services you are offering help a wide market range? Can you satisfy the needs of different targeted audiences? How can you communicate with them effectively?
Your SEO company in Kitchener will let you focus on a single target first. Invest in getting their attention and involving them in your social media activities. Eventually, other chunks of the market can keep up with you.
3. Creating value for your social media page will add the same to followers
Knowledge is a powerful tool in attracting more people to your social media pages. It creates value for them.
If you post powerful insights about your niche and how these developments can impact the lives of clients, they will stay more glued for more content. For example, they want to find out more about hair laser removal in Guelph, and they were led to your profile. If you constantly post educational content on this topic, they will read and engage more.
There is a lot of labour involved in maintaining a channel that gives this much information to the audience but it is worth the time. Aside from hitting your goal of promoting your brand and selling your product, you also give an impression to customers that they can trust your business.
4. Always be patient because results will come
The team you hired from a reputable SEO company is not composed of magicians. They can’t simply turn your social media profile into a reputable and go-to place for content. It takes time to get a huge following on social media platforms – especially if you want an all-organic audience.
You need to have the right keywords, target, content, and timing of posting before you get the desired number of authentic profiles following you. However, the goal of investing in social media marketing is to build authority and gain the public’s trust. These things are not earned overnight. Instead, you can achieve these only through time.
5. Establish a reputation for quality content
Brands that succeeded in their social network marketing efforts have been recognized for 2 things: the quality of the content they post and the quality of their fanbase.
Social media platforms have a limited number of characters allocated for posting. It takes creativity to deliver messages succinctly. To do that, you need to write in a compelling way and use images that capture the audience’s attention.
A quality fanbase is also about gaining authentic and organic ones. There are a lot of ways to make your following look big through farming but these fake ones are not going to engage with you or buy your products or avail of dermal fillers in your Toronto clinic. A thousand followers are better than 1,000,000 fake ones.
6. Be quick with updates
People love to get their social network because it gives them information quickly. Because of this, you have to be fast and ready to provide them with answers to various questions.
Twitter is the social platform chosen by most customers if they want to get in touch with brands for any complaints or questions. Several brands have gained enough attention from the market when they responded hilariously to customers raising different concerns. If you want to be the best spa in Oakville, you have to address your clients faster, so they can be satisfied with your service.
Facebook and Instagram are also good venues for attending to client needs quickly. These offer direct messaging features as well where you can add frequently asked questions and answers.
7. Make shareable content
Social media is all about content that can be shared with everyone else. Your team from an SEO company in Kitchener can help develop blogs, infographics, and other media for posting on your profiles.
Always make sure that these are interesting and communicate with the audience properly. Aside from content, you also need to share insights and advice with customers. Also, add content meant for rewarding loyal followers like contests.
Your social media profile is a perfect tool for reaching your clients. When used properly, it can serve as a bridge where you can openly communicate and reach your market. Following the golden rule for marketing on these platforms is the key to cultivating a good community where they can express their opinions and support the business.