It can be troubling for business owners to find out about their target audience. However, if you have a proper plan, you can succeed in learning about your prospects and customers without wasting a lot of money. Here are four proven ways you can build a deeper connection with your prospects and customers.

1.      Create Audience Persona

The first thing you need to do to learn about your target audience better is to create an audience persona. Contrary to what many business owners think, it’s simple and easy to create audience personas using online tools.

You can compare different audience persona generators to choose the one which suits you most. After you identify the tool(s) you’ll use, you should create different audience personas to make a learned guess about the likes and dislikes of your target audience.

The more you learn about your prospects and customers, the easier it will be for you to make sales faster.

2.      Arrange Giveaways

One of the best ways to get closer to your audience is by giving them free products. Promotional items like keychains, water bottles, badges, USBs, etc., can help you ensure that people know about your brand.

For example, you can give custom computer backpacks to the people who visit your stall during an event. Doing so will help you ensure that people remember your brand and the products/services you offer. It will also enable you to benefit from “word of mouth marketing” and get more sales.

You don’t need to spend a lot of money to arrange giveaways. It’s easy to find vendors online who can help you get custom products. Once you get the products, you can identify how you are going to distribute them among your target audience.

3.      Analyze Your Competitors

You won’t be able to get closer to your target audience if you don’t know about the strategies that are working for your competitors. Instead of trying to do things from scratch, you should consider focusing on competitor analysis to learn what can work best for you.

Competitor analysis tools can make it easier for you to find the branding strategies of your competitors. Once you know the “secret sauce” of branding used by your competitors, you can “cook up” strategies that boost branding efforts and make it easier to help you understand your target audience.

4.      Conduct Short Surveys

Relying on outdated statistics can make it difficult for you to learn about your target audience. Instead of using old information or paying a lot to companies that gather data, you should consider conducting small surveys.

The good thing about small surveys is that they can help you learn about your target audience at a faster pace. You don’t need to buy any costly tools to conduct surveys. It’s better to get started by using Google Forms to reach out to your audience and ask them certain things. Once you get all the responses, you can use data analysis strategies to find the likes and dislikes of your target audience.